About Us

We are proud to be a family-owned business, that has created generations of unforgettable holidays.

Our story began more than 70 years ago with a vision to provide affordable high-quality seaside destinations, where families could relax, reconnect, and create lifelong memories.

From those early days the business has grown through hard work, careful investment, and a genuine love for what we do.

Today, we remain true to those founding principles – offering leading locations, with a focus on value, service, and family fun.

Unlike many of our competitors, our business is still run by our family. Being hands-on means we’re personally involved in the growth and development of our parks, and we genuinely care about every guest experience.

Our leadership team works closely together, combining decades of industry knowledge with fresh ideas for the future. Many members of our wider team have been with us for years – some even generations – and we consider them part of our family.

Our current leadership team – from left to right:
John Fowler (retail sales), John Martyn Fowler (managing director), Ollie Fowler (property director), Matt Fowler (statistical analyst), Cathie Higgs (sales & marketing), Mario Alves (park management).

Everything we do is built around our core principles of:

• Family First – We understand family holidays because we’re a family business
• Value for Money – Great breaks shouldn’t cost the earth
• Quality & Care – Clean parks, friendly teams, and well maintained facilities
• Continuous Improvement – We shall never stand still and are always investing in the future

As we continue to grow, our focus will remain the same: creating cherished memories, at beautiful locations, delivered with warmth, enthusiasm, and care.

We’re incredibly proud of our heritage – and excited for the future!