Cornwall tourism set to fly with Heathrow Airport advertising
With this summer rumoured to be the hottest on record ever, beaches and pasty bakeries are guaranteed to be bustling with families on their caravan holidays in Cornwall, even before this latest news!
The county is among the first destinations to be featured in Heathrow Airport's advertising campaign promoting the UK's regions to foreign visitors throughout 2014.
Digital images of Cornwall are being displayed across 134 screens in all terminals of the airport, which has set aside over £4m worth of advertising space to national tourism body VisitBritain.
13 million visitors pass through Heathrow and into the UK every year - this partnership is designed to encourage visitors to discover the unspoilt and unique coasts, as well as the ever popular cities.
Sandie Dawe, chief executive of VisitBritain, said: âMillions of visitors from overseas will see these spectacular images.
âOur aim is to inspire them to explore more of the country during their visits to Britain.
âWe're really grateful to Heathrow for this wonderful gift of advertising space.â
CEO of Heathrow Airport, Colin Matthews added: âHeathrow is one of only six airports in the world that offer more than 50 long haul destinations so we are well placed to support UK investment and tourism in established and growth markets.
âHeathrow is the hub airport for the whole of the UK and we want to help educate and encourage our passengers of the breadth and beauty of our nation.
âWe are delighted to partner with VisitBritain and to lend our support in the first three months of this programme to communities in the South West of England and Wales, affected by floods and storms.â