Privacy Policy

At John Fowler Holiday Parks, we understand and respect the importance of your privacy and are committed to protecting it. Please read this policy to understand how we collect and use information gathered through this web site, and to understand your rights regarding these practices.

Personal Information Collection and Usage

When you begin the booking process, submit a holiday enquiry, brochure request, contact us, newsletter registration or call me back request, we ask you to provide us with some personal information such as your name, email address, street address, phone number as well as the names and ages of anyone travelling with you.

This information is used to communicate with you regarding a booking, services and promotional offers, deliver requested information such as brochures, update our records and generally maintain your details.                   
In order to process your brochure request, enquiry, query or booking we will need to record your personal details. This information may be shared with external companies who carry out work on our behalf.

All personal details are kept on a secure database. If you do not wish to receive correspondence from John Fowler Holiday Parks, please contact us on or via the contact details at the bottom of this Privacy Policy.

Our primary goal in collecting personal information from you is to provide you with a smooth, efficient, and personalised experience while using our services.

This allows us to provide services and features that most likely meet your needs, and to customise our service to make your experience easier and quicker.

We automatically track certain information about you based upon your behaviour on our site. We use this information to do internal research on our users' demographics, interests, and behaviour to better understand and serve our users.

We use a web analytics tool to analyse site usage, how our users arrive at our site, what they do on the site, what browser they are using and on what operating system etc. However, this analytics data, collected via a JavaScript tag in the pages of our site, is not tied to personally identifiable information.


We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit for detailed guidance.

The following tables describe the cookies we use on this site and what we use them for.

Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage.

If you are not happy, then you should either not use this site, or you should delete John Fowler Holidayscookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, "Private Browsing" in Firefox and Safari etc.)

"Session" Cookies

We use a session cookie to remember your log-in for you and what you’ve put in the shopping basket. These we deem strictly necessary to the working of the website. If these are disabled then various functionality on the site will be broken.

More information on session cookies and what they are used for at




Persistent Cookies for Site Analytics and Performance

Analytics (Google, DC Storm etc) – we use this to understand how the site is being used in order to improve the user experience. User data is all anonymous.



You can find out more about Google’s position on privacy as regards its analytics service at



SITE PERFORMANCE -this service helps us understand the speed and technical performance of our site so we can monitor and improve it. User data is all anonymous.



You can find out more:




WEBSITE USABILITY– this tool shows how users interact with a particular page e.g. heat maps and scroll maps. This is to help us improve the usability of our web pages. User data is all anonymous.



You can find out more:


AFFILIATES – this cookie is only set if you get to the confirmation page after checkout. It is used to track whether we then owe any money as a commission to a site (affiliate) which has referred business to us.

See individual affiliate sites for privacy polices


Social buttons

On many of the pages of the site you will see ‘social buttons’. These enable users to share or bookmark the web pages. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet. So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting our site and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Google and Facebook. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

Payment Processing

In order to process payments online we require the billing address for the credit card used and our external payment provider, Sage Pay, requires your credit card details. To find out more go to


Our Use of Your Information

We use personally identifiable information about you to improve our marketing and promotional efforts, to statistically analyse site usage, to improve our content and product offerings and to customise our site's content, layout, and services. We believe these uses allow us to improve our site and better tailor it to meet our users' needs.

We use your email address to send you newsletters or other communications (for example, digests of the forum posts) that you have requested from the Site. Out of respect for our users we offer an opt-out.

We may use information we obtain from your current and past activities on the site, to resolve any disputes, troubleshoot problems and enforce our Terms & Conditions. At times, we may look across multiple users to identify problems or resolve disputes.


We are committed to ensuring that any information you supplied to John Fowler Holiday parks is secure. In order to prevent your details being accessed by unauthorised parties we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Other Websites

Our Web site may contain links to other web sites not maintained by the John Fowler Holiday Parks. We encourage you to be aware when you leave our Web site and to read the privacy statements of each and every web site that you visit. We are not responsible for the privacy practices or the content of such other web sites.


For questions or concerns relating to privacy, we can be contacted at:

John Fowler Holidays
Marlborough Road,
EX34 8PF

Tel: 01271 866 766